This project was for a household name in babycare products. The brief was to create designs for a plastic box that would be of interest to new mums or ‘mums to be’ and would contain all the essentials that a new mum would need to look after the cleanliness of their new precious offspring.

The picture above shows just one of the designs that we presented to the client. The criteria included the need for the product to be manufactured easily and cheaply, that the box would contain a list of our client’s products, it would be easy to carry along with a new baby, it would have useful receptacles for placing such things as used wipes, and that it would be not easily opened by young children.

Our client was delighted with the designs and presentation.